Diseña Colectiva
Visual Identity Refresh
Identity, Brand Design (Student project)
2024
Visual Identity refresh for Diseña Colectiva, a feminist collective in Mexico City offering workshops, exhibitions and more that aims to create a space that amplifies the voices of women designers, architects and creatives; “The creative platform that defies design to propose ways of being in the world in a more inclusive and sustainable way.”
The proposed identity plays with elements of the grid and the plus sign (+) as well as a stencil-like type and contrasting colors, in order to amplify the collective's alternative, inclusive, creative and fresh voice within the design world.
Image credits: Diseña Colectiva
Image credits: Diseña Colectiva
Selected pages from Brand Guidelines